Creative Direction and Design

Punch’s Best New Bars 2023

Role: Creative Direction, Design, website build, Photo Production and Photo editing

What sets a new bar apart in 2023? For this edition of Punch’s annual list, sponsored by Tequila Ocho, we highlighted five newcomers across the country, each with a unique style and outlook on drink-making.

As creative director and designer of this package, I assigned and managed the production of all photography, designed and built an original layout for web and mobile using Ceros, and collaborated with the editorial and audience development teams on taglines, headers and positioning of content across our platforms.

Working with three main package colors, which alternate down the length of the page (highlighting a 10-year-old “Industry Icon” in lilac), the poster-inspired design layers text over intentionally bold, high-contrast photography.