Creative Direction and Design

Taqueria chefs preparing tacos behind the counter with a “Presst” food event overlay

Pre shift

Role: Creative Direction, design

Pre Shift, a trade-focused newsletter by the editors of Eater and Punch, launched in 2023. I was responsible for the creative direction of the initial brand visual identity, including mood boards, type and colorways. For the logo design, I reached out to an independent designer, Scott Downey, who crafted various iterations of the lockup.

In the years since launch, not only has Pre Shift continued publishing as a newsletter, it’s also expanded into a multi-city event series. As Associate Creative Director, I oversaw the design of all on-site collateral, including menus, signage and merch, for Pre Shift On Tour and One Last Shift. I’ve continued to add to the brand toolkit as needed, commissioning spot illustrations, alternate logo lockups and more.

Restaurant bar display featuring a “Pre Shift On Tour” live food demo poster, cocktails, fresh herbs, and cocktail-making supplies.
Stylish restaurant lounge with red banquette seating, round tables, arched windows, pendant lights, wall art, and plants
Crowded restaurant gathering with guests socializing around a buffet table under warm lighting.
Bartender pouring a dark spirit into ice-filled cocktail glasses at a bar, with a Pre-Shift cocktail menu displayed in front.
Square To-Go Pre Shift event display with branded merchandise, food containers, and restaurant-themed illustrations
Crowded nightlife bar with exposed brick walls, hanging plants, warm lighting, and patrons socializing.
Bartender pours a yellow cocktail from a metal shaker into a coupe glass at a warmly lit bar.
Man in red uniform holding a black “Pre Shift” tote bag at a restaurant bar
Tattoo artists working with clients in a dark studio beneath a large “Pre Shift” sign.