Creative Direction and Design
Eater Under Wraps Holiday Pop-up
Role: Creative Direction, design
As Associate Creative Director, I oversaw the design and production of all assets pertaining to Eater Under Wraps, an annual holiday market pop-up in SoHo, featuring classes, a cocktail lounge and brand activations.
Working alongside the Vox Creative and Experiential teams, I oversaw the initial logo and asset design, drawing on elements from Eater’s recent rebrand. Additionally, I created social and menu designs, as well as signage for our pre-event pop-up at Chelsea Market, and provided feedback on event design, propping and layout to our external production team.