Creative Direction and Design

Chef at a cafe under wraps event with a customer, red carnations, and a decorated food table

Eater Under Wraps Holiday Pop-up

Role: Creative Direction, design

As Associate Creative Director, I oversaw the design and production of all assets pertaining to Eater Under Wraps, an annual holiday market pop-up in SoHo, featuring classes, a cocktail lounge and brand activations.

Working alongside the Vox Creative and Experiential teams, I oversaw the initial logo and asset design, drawing on elements from Eater’s recent rebrand. Additionally, I created social and menu designs, as well as signage for our pre-event pop-up at Chelsea Market, and provided feedback on event design, propping and layout to our external production team.

Man in sunglasses and white apron serving a burrito at a pop-up sampling event for Los Burritos Juárez.
Festive holiday-themed indoor display with wreaths, Christmas decorations, a decorated fireplace, and an “Eater Under Wraps” sign
The Cocktail Lounge menu featuring shared snacks and Planter’s Punch and Sorrel Punch cocktails.
Smiling man in glasses and a red scarf standing behind a white product counter, surrounded by colorful geometric patterned artwork.
Woman in an e.l.f. apron presenting a beauty product event booth with makeup displays, cocktail shakers, and a dartboard
Eclectic dinner party table with cakes, flowers, candles, place settings, and silver balloons against blue draped curtains
Crowd of shoppers waiting in line outside a department store entrance