The 2025 edition of Punch’s Best New Bartenders, a key editorial franchise sponsored by Astral Tequila, rolled out as an event series as well as an online package, culminating with an event showcasing fresh talent at Tales of the Cocktail.

As creative director, I assigned and oversaw logo design for event collateral, as well as the website build. In addition, I supplied or assigned original photography across 10 cities, built the package in Ceros and designed all on-site assets, including menus, coasters and signage.